The Career Awareness Task Force (Public Awareness Task Force), was created in 2005 to follow the strategy developed by the CCLS Strategic Planning Committee, and amended and adopted by the CCLS Board. At the 2004 National Harmonization of Entry Standards Forum, public awareness was identified as the number one issue facing the profession. The issue was often discussed at the Presidents' Forums and was also identified as a key issue at a number of CCLS strategic planning sessions. The CCLS Strategic Plan adopted at the 2004 Annual General Meeting, identified students as a primary target of the Public Awareness initiative. The main focus of the initiative is to provide information and materials encouraging high school or post secondary students to pick an appropriate post secondary program for a career in land surveying. The Career Resources group of web pages launched in January 2007 is designed to provide information to students, teachers and counsellors about a land surveying career in Canada. Terms of Reference The Terms of Reference (pdf) describes in more detail the objectives of the Public Awareness Task Force. Communications and Public Awarenss Plan (pdf) New Youth Focused Career Website – Photos Needed The CCLS Career Awareness Task Force needs photos, short video clips, and short anecdotes from surveyors that illustrate what surveying is all about and what they enjoy about their chosen profession. The task force has contracted a design consultant to create a website that will encourage teens to explore a career in land surveying and a simple marketing campaign to promote the website. The target audience is teens at an age when they begin to explore career opportunities and need to make appropriate educational decisions, namely 13-18 years of age (high school years). The site and its design components will be available to all Canadian surveyors and surveying associations to incorporate into their own career awareness efforts. The site will include images and text that reflect: Streams of a land surveying career – cadastral surveying; engineering and construction surveying; geodetic and hydrographic surveying; photogrammetry and remote sensing; applications in GIS and GPS Industry applications such as natural resources (oil & gas, mining, forestry), land-use planning & development, real estate, construction, environmental assessments, etc. Dynamics of a career in land surveying – using computers, GPS, GIS, LIDAR, and other high-tech and leading edge equipment; working outdoors and at the office, project management, working with clients and other professionals (i.e. architect, engineers, developers, lawyers)etc. Range of career options from technologist to professional, employee to consultant to business owner, small firms to large corporations, private or public sector For more details, please contact:       Ria telephone (613) 226-5110, or       Sarah telephone (780) 470-5110 or 800-241-7200. Reports Backgrounder for CCLS Interim Working Session Jan. 31-Feb. 1, 2009 (pdf) Career Awareness Report to CCLS AGM 2008 (pdf) Career Awareness Report to CCLS AGM 2007 (pdf) Public Awareness Report to CCLS AGM 2006 (pdf) Committee Members If you would like more information about the Career Awareness initiative, please contact a committee member: Sarah J. Cornett, CCLS Executive Director Guy Craig Kevin Grover Wayne Leeman Ria van der Veen, CCLS Executive Assistant & Webmaster